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Appropriateness, Reinforcement, Preferences and Transformation Essay Example for Free
Appropriateness, Reinforcement, Preferences and Transformation Essay According to Eunson (2006, p.15) there are four main criteria to be considered when choosing the medium/s of communication to best articulate an argument: Appropriateness, Reinforcement, Preferences and Transformation. Select one of the criteria and discuss its importance to a communication situation. Any successful communication process requires the presence of a message, appropriate medium à and the desired messageââ¬â¢s effect on the receiver. à à To effect success in communication, it is important to use a suitable medium based on the Preferences criterion. Modern technologies have greatly facilitated human communication. However, as Priestleyââ¬â¢s Paradox illustrates, people get to actually communicate less as communication technologies further advance (Eunson 2006, p.4). Hence, for effective communication, it is more important to consider the message and the effect of that message on the receiver (Eunson 2006, p.7). The successful transfer of message and its effect, however, largely depends on the communication mode used or ââ¬Å"preferredâ⬠. The medium is crucial to the effect of a message because as emphasized by Marshall McLuhan (Lister 2003), ââ¬Å"societies have always been shaped more by the nature of the mediaâ⬠. In other words, the medium is the message. A case in point would be a Human Resource Department in an office where the HR Manager normally ââ¬Ëprefersââ¬â¢ communicating with his staff through memos and e-mail notifications. But being a smart manager, he or she will not hesitate to utilize other media as needed, according to the importance of the message and the desired effect to the recipients. He or she may ââ¬Ëpreferââ¬â¢ to personally discuss an individualââ¬â¢s unsatisfactory ââ¬ËPerformance Assessment Reportââ¬â¢, earlier sent as is via individual e-mail, through à one-on-one review. The richness of media (Daft & Lengel 1986, p.557) effected by direct face-to-face discussion is ââ¬Ëpreferredââ¬â¢ to the e-mail channel, which in this case plays a secondary role as preparatory medium of documentation. Herein, interpersonal communication appropriate to a small group (Baker, Barrett & Roberts 2002, p.11), is considered and selected to amplify the Reportââ¬â¢s ââ¬Å"warningâ⬠content with the goal of effecting the desired change in the stafferââ¬â¢s behaviour. Exploring ââ¬Å"Preferencesâ⬠in choosing media is vital to effectively convey the message. Since the medium, which helps shape the content, is mostly the message itself and that the messageââ¬â¢s effect on the receiver is affected by the medium, selecting the suitable channel from a range of Preferences becomes crucial to any effective communication. Baker, E. Barrett, M. & Roberts, L 2002, Working Communication , John Wiley & Sons Australia Ltd., Milton Qld. Daft, R. L. and Lengel, R. H. 1986 ââ¬Å"Organizational Information Requirements, Media Richness and Structural Design,â⬠Management Sci. , Vol. 32, No.5, pp. 554ââ¬â571. Eunson, B . 2006, Communicating in the 21 st Century , John Wiley & Sons, Australia Ltd., Milton Qld. Lister, M 2003, New Media: A Critical Introduction , Routledge, London. Appropriateness, Reinforcement, Preferences and Transformation. (2017, Mar 01).
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