Kid kustomers summery essay

That was until the ten of the Child consumer as many commercializeing experts call it, where marketing agencies legalized that working parents are to a greater extent willing to spend money on materialistic items for their kids t o keep them happy. Most all big marketing agencies around that beat realized the potential opportunity they had to create a olfactory devotee to their brand, so in turn most e rattling ad office created a child en division to their company.The children divisions of the companies were completely focused o n how to market their brand to stick in young kids minds. The outstrip example of this that Closer BRI nags up in the article is he aged Camel Cigarettes mascot, Joe Camel. Joe Camel was a cartoon chart term that the camel cigarettes brand invented to help market their produce to a younger crowd an d it worked perfectly.A study make in 1991 showed that almost all American kids age six, could recon nice Joe Camel nevertheless as easily as the famous Mackey mouse. Then another very shocking study came shortly after that found that % of all cigarettes illicitly sold to minors were Camel cigarettes. Closer goes on to explain that marketing agencies mother a goal of set forthting chi lilied to have pacific reasons for their parents wherefore they need the advertised product.They dont just want kids to whine and beg for their product because they want it, the agencies want child Rene to feel certain reasons why they really need the product. In order to k presently what kids need to see to get infatuated with a product, market researchers hold staged sleepovers, focus groups and melt d dates for kids as young as two or iii to study what they talk about, play with, and even what they drag w in their pictures. The ad agencies also used the earnings as a commodious marketing tool to children.In 1 998 a federal investigation of the internet found that 89% of children aimed sites were requesting personal information from childre n without a parents consent which now is illegal due to the Childrens Online Pri vacancy Protection Act, which took effect in the twelvemonth 2000. The biggest tool that marketing agencies still have to hook our children on the IR product is the picture. Despite the efforts of the FTC (Federal Trade Commission) to ban al I telecasting ads directed at children under seven, the television still remains the cast one place for racketing agencies to spread their message subliminally to childrens minds.With TV channels kindred N clonked, the Disney Channel, the Cartoon Network and all the other child networks, the television is broadcasting children based advertisements tenderfoot hours a day. Before 1 980, or the Decade of the child consumer none of these television networks even existed. Now the typical American chill d is watching television at an average of cardinal hours a week and almost one and a half months o UT of a year, watching more than thirty thousand TV commercials.