Exploring the Digital Age Essay -- GCSE Business Marketing Coursework

Exploring the Digital senesce On January 10, 2000, the largest merger in history was conducted mingled with sequence Warner and the Statesn Online. On a surface level, this merger could be seen in cleared of its combined resources, or even its large market value. However, the merger between these two companies has repercussions in the life of every person who uses the Internet. Undoubtedly, the Internet has emerged as a leading technology poised to change the way the serviceman will revolve. The Internet has ushered in the Digital Age where information is fag and mass customization is possible. Even the current economy, investors have recognized this and are firmly investing in companies that are a part of this Information engineering Industry. The logic of any merger is that with its combined resources, the new company would be able to exploit opportunities that by itself it would not be able to. umteen companies in history have missed these opportunities and have paid af fectionately for it. IBM, for instance, lost its position as a market leader when it failed to substantiate the potential of the personal computer. Xerox did not recognize the potential of a graphical user interface. Both these companies are examples of successful firms that missed the threatening arrival of a technology, and the prospect of taking advantage of the opportunities created by it. However, AOL make significant steps to acquire time Warner, and through its strategic moves, it has shown distinctly that it understands the significance of the emerging Internet technology. The merger of AOL Time Warner is still shortly in the process of being fulfilled. Through the analysis done of the merger, and of the case-by-case organization and their past mergers, it is likely that the AOL Time Warner merger will, in time, erect to be a successful move by both companies.America OnlineContext, Structure, PerformanceIn order to predict the outcome of the merger, it is important to consider at each organization separately. America Online incorporated under its genuine founding name, Quantum Computer Services, in May of 1985. After its first online service, Q-Link was launched on Commodore business machines, AOL went on to launch America Online for DOS, Macintosh, Apple II, and Windows. Over the abutting decade, it went on to acquire many Internet-related companies, from developers of Internet applications to Interne... ...ong cultural element, and an aggressive management team will have great opportunities. BibliographyAmerica Online, Inc. Cha, Ariana Eunjung and Walsh, Sharon. (January 12, 2000) Merged incorruptible To Have New Look Restructuring Called Significant. The Washington Post (E1).Davis, Stan and Meyer, Christopher. (January 24, 2000) Inventing the digital future. U.S. News and World Report Pg. 34-40.Henry, Shannon. (March 25, 2000) AOL to Lay Off 700 to 1,000, Reorganize Into 4 Units. The Washington Post (E1).Hofmeister, Sallie. (Sept ember 26,1995) Better the 2nd Time Around? go away Time Warners rocky Marriage Affect New collaborator? Los Angeles Times (D1)Holstein, William J. and Vogelstein, Fred. (January 24, 2000) Youve Got a Deal U.S. News and World Report Pg. 34-40.Maney, Kevin. (November 30, 1995) Is Time Warner impossible to manage? CEO Levin grapples with a house divided? ground forces Today (1B)Okren, Daniel (January 24, 2000) Happily Ever After? Time Pg.38-43Time Warner. Time Warner 2000. Zaret, Elliot. (March 8, 2000). The Rise and Fall of Netscape. MSNBC.com. Retrieved April 19, 2000 from http//www.msnbc.com/news/379409.asp