International Marketing - Virgin Blue (A piece of Empire)

Executive Summary Current Situation * sodding(a) Blue currently operates as star of cardinal major domestic Australian airlines, the other being Qantas. * The confederacy currently holds an approximate grocery share of 33%, which it has certain in the five historic period in which it has operated. * vestal Blues dodging is simple; it offers an easy-to-understand, humiliated priced carrier, employ a low-cost headache model ensuring high remuneration margins. central Issues * The pure dent stands in a posture where it has numerous opportunities ahead of it. * The chance for the company to move into a global market place. * Upon moving into a global market, the system of rules must have consistent values, a constant brand image as well as common positioning. Key Recommendations * Increase capacity and capability with regards to the fleet - larger, multi track planes * examine to create meaningful customer relationships, perhaps by introducing a loyalty program simi lar to that of the Qantas Club * With regards to the entire Virgin group, employ a brand image which will underline the innovative, risk-taking attitude of Richard Branson when moving the company into a global market.

prorogue of Contents * company Background                                                      3         Industry depth psychology                                                               3          Analysis of Case          !                                                      5          selection Solutions                                                      10         Recommendations                                                               11         Implementation Issues                                                      13         Reference List                                                               14         Log                                                                                  15 Company background Virgin Blue, provides woolly cost, low fare domestic flights, offering frequent rider serve on routes between all of the Australias major cities, is one of the subsidiaries of the Virgin Group that was established on 3 August... If you take to die a full essay, order it on our website: OrderCustomPaper.com

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